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You should not have to search for CBD potency on product packaging – it should be clearly labeled front and center. Don’t let marketing language like “high-dose” or “extra-strength” steer you in the wrong direction, it's all in the numbers.
Look for brands that use organic ethanol or supercritical CO2 extraction to ensure that the CBD is pure. There are several different ways to extract CBD from the hemp plant, and shortcuts often use toxic solvents such as propane, hexane, pentane, and butane.
Hemp is a bioaccumulator, meaning that it absorbs both the good and the bad from the air, water, and soil in which it is grown. Look for products made from certified organic hemp to avoid contact with potentially carcinogenic pesticides, herbicides, and heavy metals.
Products can be tested for all sorts of things, but the most important is potency. This test validates a product's CBD content so that you know that you are getting what you pay for. This test, also referred to as a COA, should be readily available on a company’s website.
